Should the President Be Required To Have Served in the Military GP Essay

Should the President Be Required To Have Served in the Military GP week5 - Essay Example As the pioneer of the free world, our military servicemen look towards the man or lady sitting in the White House for administration, direction, and good help. Our military has seen a long queue of dynamic or war veteran presidents originating from George Washington who battled in the soonest respectful war fights that liberated our nation from the British domain, right to George H.W. Bramble who, albeit just an individual from the Air National Guard (â€Å"Should Presidential Candidates and Elected Officials be Required to Serve in the Military?†, n.d.) , end up being the last incredible American president who realized that there was much more in question for the United States after the 9/11 assaults than only a quarrel upon the individuals who took American lives in a demonstration that matched the shelling of Pearl Harbor back in World War II. It is absolutely critical that the American president have a type of military assistance tucked added to his repertoire, regardless of whether as a veteran of a global war exertion or just as a stateside based serviceman in light of the fact that our countrys history is soaks profoundly in these â€Å"war efforts†. By effectively serving the interests of the American military in any event, during what is seen to be â€Å"peacetime† America, the following leader of this extraordinary country guarantees that he has an intensive comprehension of the significance of the United States as a peacekeeping country on the world stage, and furthermore has a careful handle of the universal outside relations of the United States. By effectively serving in the military, the following U.S. president will have a bit of leeway over his non-dynamic adversaries, that of really having been in the focal point of the extraordinary â€Å"wartime† political discussion. He will have a mo re prominent information and understanding that being an American is a benefit and ought to be reimbursed by administration. He will have reached the determination that, as a military veteran, he comprehends the requirements of the universal network as far as U.S.

My First Experience in College Free Essays

Structural equation modelling Research Proposal

Basic condition demonstrating - Research Proposal Example Aptitude was not found to affect trust. What's more, trust has a noteworthy positive effect on long haul direction of the relationship among SMEs. The causes of the basic condition displaying (SEM) have its foundations in three controls: human science, brain research and financial aspects. In advertising SEM begins its application in November 1982 in the issue distributed by the Journal of Marketing Research (Bollen 1989). SEM becomes out of and fills needs like various relapse, however in an all the more impressive way which considers the displaying of communications, nonlinearities, connected independents, estimation mistake, related blunder terms, different inert independents each deliberate by numerous pointers, and at least one inactive wards additionally each with numerous markers. SEM might be utilized as an all the more remarkable option in contrast to different relapse, way investigation, factor examination, time arrangement examination, and investigation of covariance. That is, these systems might be viewed as uncommon instances of SEM, or, to put it another way, SEM is an augmentation of the general direct model (GLM) of which different relapse is a section. In this investigation we apply SEM to inspect the impact of notoriety, adaptability, data trade, force and ability on trust and subsequently on long haul direction. ... ng-term direction is a focal topic in promoting as of now, it is vital to realize what are the factors that help clarify fruitful long haul relationship building. The investigation is organized as follows. To start with, we give a short depiction of SEM and its significance for showcasing research, at that point we give the bases to the interrelationship between the factors utilized in the model; this is trailed by portrayal of the structure of the investigation lastly, conversation of the outcome is given. Depiction of basic condition displaying and its appropriateness to the field of promoting SEM is normally seen as a corroborative instead of exploratory method, utilizing one of three methodologies: 1. Carefully corroborative methodology: A model is tried utilizing SEM decency of-fit tests to decide whether the example of differences and covariances in the information is steady with an auxiliary (way) model determined by the specialist. Anyway as other unexamined models may fit the information also or better, an acknowledged model is just a not-disconfirmed model. 2. Elective models approach: One may test at least two causal models to figure out which has the best fit. There are numerous decency of-fit measures, reflecting various contemplations, and generally three or four are accounted for by the specialist. Albeit alluring on a basic level, this AM approach runs into this present reality issue that in most explicit research point territories, the scientist doesn't discover in the writing two all around created elective models to test. 3. Model advancement approach: by and by, much SEM look into consolidates corroborative and exploratory purposes: a model is tried utilizing SEM methodology, saw as insufficient, and an elective model is then tried dependent on changes recommended by SEM alteration files. This

E-Business Strategy Coursework Example | Topics and Well Written Essays - 2000 words

E-Business Strategy - Coursework Example There are two primary models referenced alongside their qualities, shortcoming and appropriateness for explicit business segments that are identified with the e-business. Besides, Model of key change and fit contains the components named structure, procedure, the board procedure, innovation and person. All components are between identified with one another while making and applying technique for the business. The arrangement of the components relies upon the kind of the business. Various organizations apply the model to make changes and fit in the hierarchical activities (Fazlollahi, 2001). It is appeared in the above diagram of the model that all components of the model are between identified with one another. Any adjustment in the system created to be trailed by the work power of the association. Initial step is to make methodology. Methodology is should have been made or embrace so as to roll out an improvement in the tasks of the association. Just arranged and powerful procedure will convey the positive outcomes to the association. The Leaders of the association regularly make procedures (Levy and Powell, 2004). It is suggested that the technique ought to consider the structure of the business. Structure of the association mirrors the errand and exercises doe by the bosses and directors to set the bearings of the work to be done as such to accomplish the objective of the association. Associations need to change the structure and the headings of the senior representatives that it ought to mirror the difference in the methodology. It is vital that the system ought to be conveyed to the administration that requires changing their procedure and making a compelling arrangement for the execution of the methodology made by the pioneers of the association (Levy and Powell, 2004). The board procedure could assume a powerful job in conveying the technique intend to subordinates and youngsters with the goal that they could upgrade their presentation as indicated by the headings of

Optimal Taxation And Human Capital Policies -Myassignmenthelp.Com

Question: Examine About The Optimal Taxation And Human Capital Policies? Answer: Introducation The current case manages an organization that is doing the matter of offering building supplies at a limited cost to house and land engineers by the name Carter Pty. Ltd. The organization has been doing likewise business since its beginning in 2012. In the year 2016 the organization with the aim of building a skyscraper improvement bought 3 neighboring squares of land worth $300000 each. However, against the plans of the organization the Victorian Civil and Administrative Tribunal wouldn't concede the consent for the arrangement as it believed the task to be an impediment to the neighbors calm pleasure in their homes. In the wake of talking with its legal counselor the organization employed a creator to construct the homes in an exceptional and network fitting way. After the development all the three homes were sold for $1 million each[1]. The issue that are introduced by this case is that whether the benefit on special of homes can be considered as a common pay or not. This issue ha s emerged because of the way that the organization has wandered in some kind of pay which isn't the essential income creating activity as the organization has never purchased any real estate parcel neither occupied with the tasks of development of structures. Administering: The decision in regards to the normal salary of the business is set down in segment 6-5(1) ITAA 97. According to the arrangement of the demonstration, it is a salary as indicated by conventional ideas. General rule is that these sorts of pay are of such nature that everybody will believe them to be income[2]. So as to determine the idea of salary in the current case an endeavor is made to investigate the positive just as negative markers and afterward search for them in regard of the current circumstance or case. The negative markers or recommendations of salary (the things which don't go under the domain of pay according to standard ideas): Sum that are not convertible as far as cash are not viewed as customary salary. The recommendation implies that the sum got as thought must be in financial terms or can be changed over in money[3]. The salary which is of the idea of capital receipts doesn't shape some portion of the normal pay. All the blessings which are gotten outside the ambit of work, administrations or business don't go under customary pay. All the returns of lottery, betting or godsend picks up fall outside the domain of standard salary. All the receipts in type of common receipts are not conventional pay.. Positive markers of pay: The salary must have highlights like repeat, consistency and periodicity. So as to be considered as a salary the sum probably earned advantageously. The salary consistently should be decided by its character in the hands of the recipient[4]. The sum that has been determined during business or by arrangement of administration is considered as conventional pay. The sums got from property are conventional salary The sum got over the span of completing a business is a salary. The sums got as pay for some pay inescapable are viewed as pay themselves. Notwithstanding making a decision about the idea of the receipts, an examination should likewise be made whether the exercises embraced by the organization can be considered as a business or not. The significant highlights which comprise a business are as per the following: Benefit intention: The essential goal of doing any endeavor or movement is to get some positive outcome out of it[5]. If there should be an occurrence of a business the principle goal ought to be to acquire benefits. Simply the nearness of expectation is lacking. (Brajkovich v FCT89 ATC 5227) Reiteration and normality: It is fundamental that the business builds up its reality dependent on supported and ordinary action. It must undertaking to do similar tasks to continue itself. (London Australia Investment Co Ltd v FCT 1977 138 CLR 106). Framework and association: So as to direct any business there must be a built up framework and organisation[6]. It empowers the element to direct the tasks efficiently and normally. (Hyde v Sullivan 199 ,Ferguson v FC of T) Size and size of exercises: The littler the size of activity of the element, the lesser is its opportunity being considered as a set up business. (FCT v Walker 85 ATC 4179) The bigger the size of activity of the substance, the more will be its opportunity to be considered as a business[7]. (FCT v Beach P/L 1982) On the off chance that there are different markers present, at that point basically because of the constrained size of their exercises the citizens wont be blocked from being delegated a business. (Thomas v FCT 1972) Secluded exercises with the end goal of benefit making may likewise establish a business.(FCT v St. Hubert Island P/L 1978) Application: So as to introduce a solid and precise clarification in regard of the duty ramifications of the benefit on special of three properties for Carter Pty. Ltd. The investigation is directed by isolating it into four sections an) issues overseeing the case b) decisions that are material for the situation c) use of the principles in regard of the case d) finish of the case. Right off the bat, in the issues divide a conversation has been made so as to build up the different issues that the current case is introducing. This incorporates the categorisation of the advantages sold the treatment of pay that is gotten and so on. Furthermore, the decision that must be utilized or given out by the resolution will be talked about. From that point the utilization of the pertinent guidelines with regards to the case or issues introduced will be set down lastly an end will be drawn of the bass of the use of the significant principles. In compatibility of applying the significant guidelines in regard of the given case the negative and positive pointers of the pay will be coordinated with the realities of the present case and it will determined whether the circumstance is satisfying the models or not. The sum is gotten in real money henceforth it is in financial terms The sum isn't gotten a blessing thus the topic of employability doesnt emerge The sum has not been gotten as a bonus addition or betting. The sum isn't in the idea of shared receipts. Consequently, the sum isn't falling inside the negative recommendations. That implies on the off chance that it can satisfy any positive pointer or suggestion, it will be viewed as a common pay. The sum got that has been gotten as benefit at a bargain of homes doesnt have the quality of repeat, normality or periodicity as the organization has not occupied with the acquisition of land and development of business preceding this. The sum likewise neither emerged out of arrangement of administration or business nor from property or as a pay for previous any profit[8]. However, so as to build up whether the sum emerged bankrupt or not we have to figure whether the exercises led by the organization comprise a business or not[9]. The exercises did by the organization are not standard or tedious but rather simultaneously the organization conducted the exercises to win benefit and furthermore according to the principles a separated movement with the aim of benefit can establish a business. From the exercises of the organization plainly the organization was not in the matter of acquirement of land and development of working to sell them at a benefit since it was explicitly referenced that it is the first run through the organization has occupied with such a movement. The organization additionally didn't have the necessary framework and association to do such activity normally and proficiently. It is apparent from the way that on the main event it couldn't get a confirmation for the development of the structures. This demonstrates the movement of buying area and development of building is a disengaged action of the organization. Be that as it may, a due thought must be given to the way that the sole motivation behind the organization was to win benefit consequently; the detached movement will likewise comprise a business. As the action of the organization has end up being a business the benefit at a bargain of the homes will be considered as a pay which has produced from the lead of the business. In this manner, the acquisition of 3 squares of nearby grounds and development of homes to sell them at a benefit will be considered as a business and the benefit that the organization earned from the offer of the structures will establish pay from business. Since, pay earned from lead of business comes surprisingly close to common pay as set down in segment 6-5(1) the benefit earned by the organization will be treated as anIssue: The proprietor of the Carter Pty Ltd. bought 3 nearby squares for $300,000 each on July 2016 so as to construct a tall building advancement. In any case, in 2016 December, VCAT wouldn't give the important authorization for arranging. Therefore, these properties were sold via Carter in the wake of building 3 special network fitting homes at $1million for each property[10]. Presently the essential target of this report is to confirm that whether this previously mentioned benefit will be considered as available for Carter or not. Besides, it was seen from the contextual investigation that the Lawyer, Joe Dodgy exhorted them that this benefit won't be dependent upon any duty. At the point when any advantage of capital nature offers the proprietor with a more significant expense than what was utilized to get or buy the benefit is called capital addition. In the event of any capital addition, the proprietor of such benefit is liable to pay charge dependent on the measure of benefits. In any case, there are not many exceptions in capital addition as well[11]. The expense payable on any benefits or increases acknowledged from properties, which isn't identified with any business, is known as Capital Gain Tax or CGT. At the end of the day, it very well may be said that the essential goal of CGT is to charge from each one of those benefits an

The Nobel Prize By the Numbers

The Nobel Prize By the Numbers (This post has been updated to reflect the 2017 award.)  Established in 1901, the Nobel Prize for Literature has been awarded to over 100 individuals. Its enough of a sample set to tell you something about what they look for. And since the Prize is chosen by the Swedish Academy, a body of 18 members who have seats for life, its safe to say that change happens slowly so you can find long-term trends. There are some that have little to do with numbers. Novelists and poets dominate, though there are playwrights, journalists, historians, and essayists scattered amongst them. Writers with a political bent are common. But if you tried to play the odds this year and were rooting for Murakami or Roth, the numbers could have predicted youd be disappointed. Current average age of the Swedish Academy: 72 Nobel Prizes for Literature Awarded: 114 We talk about the Nobel Prize as if its an global award, but the Academy is made up of Europeans and its focus certainly seems to be on European writers. Nobel Literature Laureates  From Europe: 82 (72%) The first 50 years of the prize are almost exclusively European, but any efforts to be a worldwide prize arent terribly effective. Nobel Literature Laureates from Europe in the Last 20 Years: 12 (60%) If you look at the population of the world, the most populous countries are China, India, and the United States. It was pretty much the same 100 years ago. And yet nearly 100 years past without a Chinese winner. Chinese Nobel Literature Laureates: 2 (Awarded in 2000 and 2012.) India is even worse. Its been over a century since India won a Nobel Literature Prize. Indian Nobel Literature Laureates: 1 (Awarded in 1913.) America is doing better. And yet American Nobel Literature Laureates: 10 French Nobel Literature Laureates: 14 (Last awarded in 2014.) Swedish Nobel Literature Laureates: 7 (Last awarded in 2011.) Swedish Nobel Literature Laureates Who Were Also Members of the Swedish Academy Who Voted On Their Own Awards: 2 Thats only nationality, not even considering race and ethnicity. African Nobel Literature Laureates: 4 For an entire continent, its terribly underrepresented. But its worse when you look at race. White African Nobel Literature Laureates: 2 Black African Nobel Literature Laureates: 1 Arab African Nobel Literature Laureates: 1 (Also the only Arab period.) Of North Americas Literature Laureates, all 7 winners up until 1962 were White. There has been some positive change, though. From 1967 to the present, of the 9 North American Laureates only 4 are White. 2 are Black, 2 are Latino, and 1 is Asian. (It can get fuzzy here, Ive chosen to count V. S. Naipaul as being from Trinidad, though many count him as British.) South American Nobel Literature Laureates: 4 (3.5%) While South America has about half the population of Europe, Europe has  over 20 times more Nobel Literature Laureates than South America. Then theres the gender issue. Male Nobel Literature Laureates: 100 (87.7%) The first woman to win a Nobel Prize for Literature did so in 1909, within the first decade it was awarded. After that it took 17 years for another woman to win in 1926. Even worse, between 1946 and 1990 (a period of over 40 years) only one woman won a Nobel Prize for Literature; Nelly Sachs, a German poet, won in 1966. And shared the award that year with a man. In the last 20 years theres been positive change, but not positive enough. Only 5 of the Nobel winners in the last 2 decades have been women, thats only 25%. None of this is to say that Nobel Laureates for Literature individually dont deserve their prizes. There are many impressive and important writers around the world, and Nobel winners are talented and lauded. But the heavily white and European focus for the Nobel Prize for Literature says this isnt really a modern prize. This is a prize thats still living in the past, where the Canon is made up mostly of White European Male writers. 64% of prizewinners from over a century of prizes fall into that category. If thats the prize the Nobel wants to be, then we can let it do that. But we need to stop looking to the Nobel as a truly global and diverse prize. Sign up to Today In Books to receive  daily news and miscellany from the world of books.

Chronic Illness Essay - 3850 Words

Chronic Illness (Essay Sample) Content: CHRONICITYQUESTION 1Chronicity is a complex term to define. Many authors have attempted to provide a distinct definition of chronicity but still none has come up with a clear succinct definition. The Australian Commission on Chronic Illness defines a chronic illness as an alteration of the bodyà ¢Ã¢â€š ¬s anatomy and physiology resulting into a permanent and residual disability that would require a long period of care, observation and a possible rehabilitation (Lubkin Larsen 2013,p.3). A long-term disability is not necessarily about its nature and severity on the physical body of the patient but also its effects on the psychosocial well being of the patient (Suzanne 2014). The nature of the disease does not relate in any way to the perception of the patient about possible alteration of lifestyle, the level of disability and the socio-economic effects (Hickman, Rolley ÂDavidson 2010,p.64). In broad terms, chronicity can be defined in two ways. It is a disability resulting from the disease condition itself, or effects of therapeutic interventions on the individual. From a nursing perspective, the illness approach rather than the disease approach is important especially in chronic illness management. By definition, disease is the alteration of the bodyà ¢Ã¢â€š ¬s functioning while an illness is the effect of the disease on the individual, the family and the care providers. Illness entails how the disease is perceived, managed and responded to by all the stakeholders (Purdy 2013,p.17). Most of the chronic illnesses are associated with depression (Lubkin Larsen 2013,p.4). A combination of the disease, the resultant depression and the resulting effects is a lethal combination the leads may to early graves (Lubkin Larsen 2013,p.3). Nursing provides a holistic care approach that is centered on the disease and its potential non related effects such as depression. Whereas nursing cannot cure the disease it can make a difference in the patient thr oughout the illness experience in a positive manner thus reducing the rates of morbidity and mortality (Hickman, Rolley ÂDavidson 2010,p.64). Nursing care seeks to make a difference in the disease experience and not the disease process (Suzanne 2014).ReferencesHickman, D., Rolley, J. Davidson, P., 2010, 'Can principles of the Chronic Care Model be used to improve care of the older person in the acute care sector?', Collegian , pp.63-69.Larsen, P. Lubkin, M., 2009, 'Chronic Illness: Impact and Intervention. Sydney: Jones Bartlett Learning, pp. 34-35.Purdy, J. 2013, à ¢Ã¢â€š ¬Ã‹Å"Chronic Physical Illness: A Psychophysiological Approach for Chronic Physical Illnessà ¢Ã¢â€š ¬, Yale Journal of Biology and Medicine , vol. 86, no.1, pp. 15à ¢Ã¢â€š ¬28.Suzanne, R.2014, à ¢Ã¢â€š ¬Ã‹Å"Lecture 1: Introduction to the Subject: Defining chronic and complex illness: Impact on the patientà ¢Ã¢â€š ¬,UTS Lectures 2014, Lecture Notes, UTS, Sydney, viewed 12 September 2014, https://online.u ts.edu.au/bbcswebdav/pid-990029-dt-content-rid-5484720_1/xid-5484720_1Suzanne, R.2014, à ¢Ã¢â€š ¬Ã‹Å"Lecture 2: Depression a Significant Co-morbidity in Chronic Illness à ¢Ã¢â€š ¬,UTS Lectures 2014, Lecture Notes, UTS, Sydney, viewed 12 September 2014, https://online.uts.edu.au/bbcswebdav/pid-1014499-dt-content-rid-5484719_1/xid-5484719_1QUESTION 3The National Primary Health Care Strategic Framework was approved and adopted by the Australian government in April, 2013. It was developed by the commonwealth, state and territories health departments and the approval was done by Health Ministers, through the Standing Counsel on Health. The framework was developed as a result of the increasing prevalence of the ageing population and concurrently an increased prevalence in chronic illnesses (National Primary Health Care Strategic Framework 2014,p.1). The framework aims at achieving equitable, safe, effective, sustainable and affordable health care services to all citizens of Australia. The frameworkà ¢Ã¢â€š ¬ objective is to improve the health care services to Australians paying particular emphasis on individuals with inequitable access to them. It seeks to keep all citizens of Australia healthy. It seeks to reduce the number of preventable illness and to reduce unnecessary hospital admissions and presentations. On its objective on complex and chronic illnesses, the framework aims at improving their management. The Australian government sought this framework for the sole reason that evidence points to the fact that health systems with stronger primary health care are more efficient, have fewer health inequalities, reduced number of hospitalizations, and a lower mortality rate. It was adopted after a wide national consultation (National Primary Health Care Strategic Framework 2014,p.1).On chronic illnesses, the National Chronic Disease Strategy provides the framework for the management and care or complex and chronic illnesses. It covers diseases such as cancer, a sthma, diabetes, cardiovascular diseases, rheumatoid arthritis, osteoarthritis, and osteoporosis. In the year 2005, other diseases were added onto the list and they include mental health, obesity, dental heath and injury prevention and control (Suzanne 2014). It identified the risk factors for the development of chronic illnesses and settled on a strategy to prevent them. It also categorized care for chronic illness into three levels. The policy identified four key action areas that entail prevention across a continuum, early detection and early treatment, integration and continuity of care and prevention, and self management. Its particular objectives on chronic illness, it seeks to prevent and possibly delay the onset of chronic illness for an individual or a group of individuals. It aims at providing maximum care for individuals with chronic illnesses and offer support to their families. It seeks to reduce the number of hospital admissions while improving the quality of life for individuals with chronic diseases. It aims at providing best practice care in the prevention, detection and care of chronic diseases. Finally, it aims at enhancing the capacity of the health care team to meet the population demand of chronic disease management in preparation for future challenges (Suzanne 2014).The Australian government initiatives are a welcome gesture. At least it lays down structures to deal with the increasing prevalence of chronic illness. However, there are challenges to the implementation of these initiatives. There is a concomitant increase in multi-morbidity in aged individuals with chronic illness. This creates a vicious cycle with more and more time spent on preventive measures (Aspin et al. 2010,p.386). The National Primary Health Care Strategic Framework capitalizes on this deficit and attempts to focus more on preventive strategies. That is good enough. The policy does not address co-morbidity. Most chronic illnesses have other co-morbid conditions re lated either directly or indirectly to the chronic condition. The policies focus on primary care of the main known chronic illnesses but fail to address the co-morbid conditions. The implementation of these policies requires heavy funding; however there has been a proposed Federal Budget Cut (Suzanne 2014). The challenge is: will they survive the cut? Or is there a need to review the policies? Implementation of the initiatives will require collaboration with other care agencies interested in the management of chronic diseases. Agencies such as New South Wales Chronic Care Network, ACI Networks would provide a more structured and collaborative approach that would see the effective implementation of the policies. In order to effect a widespread change, a national strategy aimed at primary care would suffice if they are more integrated, simpler to understand and are not burdensome administratively (Harris Zwar 2007,p.104)ReferencesAspin, C., Jowsey, T., Glasgow, N., Dugdale, P., Nolte , E., Oà ¢Ã¢â€š ¬Hallahan, J. 2010, à ¢Ã¢â€š ¬Ã‹Å"Health policy responses to rising rates of multi-morbid chronic illness in Australia and New Zealandà ¢Ã¢â€š ¬, Austarlian and New Zealand Journal of Public Health , vol. 34, pp.386-93.Harris, M., Zwar, N. 2007, à ¢Ã¢â€š ¬Care of patients with chronic disease:. Medical Journal of Australia , vol. 187,pp. 104à ¢Ã¢â€š ¬107.Standing Counsel on Health 2013, National Primary Health Care Strategic Framework, Australia, viewed 12 September2014,Suzanne, R.2014, à ¢Ã¢â€š ¬Ã‹Å"Lecture 4: The impact of policy on chronic and complex care. Future directions for chronic illness management in the Australian contextà ¢Ã¢â€š ¬,UTS Lectures 2014, Lecture Notes, UTS, Sydney, viewed 12 September 2014,QUESTION 4The prime contact between the patient and primary health care was the General Practitioner. However, there is a new emerging role for the practice nurses in Australia in the care of patients with chronic illness. There is a mutual agreeme nt that care cannot be provided as it has always been done before. There is an increasing demand for health care services, an increased cost of health care, expanded service and a workforce shortage in Australia and other governments in the twenty first century. It would only be imperative that health systems offer strategic solutions to deal with the current challenges facing health service industry in the respective countries (Merrick et al.2012,p.133).This puts the Practice Nurses on the spotlight. The general practitioners are overworked and would need to be offloaded with the care demands. Primary care is the channel through which patients are guided through the health system and ensures an effective relationship between the patients and the clinicians. In Australia, the government is putting up strategies that will impact on the provision of primary care touch on the role of each healthcare provide...

What Is the Anthropic Principle

The anthropic principle is the belief that, if we take human life as a given condition of the universe, scientists may use this as the starting point to derive expected properties of the universe as being consistent with creating human life. It is a principle which has an important role in cosmology, specifically in trying to deal with the apparent fine-tuning of the universe. Origin of the Anthropic Principle The phrase anthropic principle was first proposed in 1973 by Australian physicist Brandon Carter. He proposed this on the 500th anniversary of the birth of Nicolaus Copernicus, as a contrast to the Copernican principle that is viewed as having demoted humanity from any sort of privileged position within the universe. Now, its not that Carter thought humans had a central position in the universe. The Copernican principle was still basically intact. (In this way, the term anthropic, which means relating to mankind or the period of mans existence, is somewhat unfortunate, as one of the quotes below indicates.) Instead, what Carter had in mind was merely that the fact of human life is one piece of evidence which cannot, in and of itself, be completely discounted. As he said, Although our situation is not necessarily central, it is inevitably privileged to some extent. By doing this, Carter really called into question an unfounded consequence of the Copernican principle. Prior to Copernicus, the standard viewpoint was that the Earth was a special place, obeying fundamentally different physical laws than all the rest of the universe - the heavens, the stars, the other planets, etc. With the decision that the Earth was not fundamentally different, it was very natural to assume the opposite: All regions of the universe are identical. We could, of course, imagine a lot of universes that have physical properties that dont allow for human existence. For example, perhaps the universe could have formed so that the electromagnetic repulsion was stronger than the attraction of the strong nuclear interaction? In this case, protons would push each other apart instead of bonding together into an atomic nucleus. Atoms, as we know them, would never form ... and thus no life! (At least as we know it.) How can science explain that our universe isnt like this? Well, according to Carter, the very fact that we can ask the question means that we obviously cannot be in this universe ... or any other universe that makes it impossible for us to exist. Those other universes could have formed, but we wouldnt be there to ask the question. Variants of the Anthropic Principle Carter presented two variants of the anthropic principle, which have been refined and modified much over the years. The wording of the two principles below is my own, but I think captures the key elements of the main formulations: Weak Anthropic Principle (WAP): Observed scientific values must be able to allow there to exist at least one region of the universe that has physical properties allowing humans to exist, and we exist within that region.Strong Anthropic Principle (WAP): The universe must have properties that allow life to exist within it at some point. The Strong Anthropic Principle is highly controversial. In some ways, since we do exist, this becomes nothing more than a truism. However, in their controversial 1986 book The Cosmological Anthropic Principle, physicists John Barrow and Frank Tipler claim that the must isnt just a fact based on observation in our universe, but rather a fundamental requirement for any universe to exist. They base this controversial argument largely on quantum physics and the Participatory Anthropic Principle (PAP) proposed by physicist John Archibald Wheeler. A Controversial Interlude - Final Anthropic Principle If you think that they couldnt get more controversial than this, Barrow and Tipler go much further than Carter (or even Wheeler), making a claim which holds very little credibility in the scientific community as a fundamental condition of the universe: Final Anthropic Principle (FAP): Intelligent information-processing must come into existence in the Universe, and, once it comes into existence, it will never die out. There is really no scientific justification for believing that the Final Anthropic Principle holds any scientific significance. Most believe it is little more of a theological claim dressed up in vaguely scientific clothing. Still, as an intelligent information-processing species, I suppose it might not hurt to keep our fingers crossed on this one ... at least until we develop intelligent machines, and then I suppose even the FAP might allow for a robot apocalypse. Justifying the Anthropic Principle As stated above, the weak and strong versions of the anthropic principle are, in some sense, really truisms about our position in the universe. Since we know that we exist, we can make certain specific claims about the universe (or at least our region of the universe) based upon that knowledge. I think the following quote well sums up the justification for this stance: Obviously, when the beings on a planet that supports life examine the world around them, they are bound to find that their environment satisfies the conditions they require to exist. It is possible to turn that last statement into a scientific principle: Our very existence imposes rules determining from where and at what time it is possible for us to observe the universe. That is, the fact of our being restricts the characteristics of the kind of environment in which we find ourselves. That principle is called the weak anthropic principle.... A better term than anthropic principle would have been selection principle, because the principle refers to how our own knowledge of our existence imposes rules that select, out of all the possible environment, only those environments with the characteristics that allow life. -- Stephen Hawking Leonard Mlodinow, The Grand Design The Anthropic Principle in Action The key role of the anthropic principle in cosmology is in helping to provide an explanation for why our universe has the properties it does. It used to be that cosmologists really believed they would discover some sort of fundamental property that set the unique values we observe in our universe ... but this has not happened. Instead, it turns out that there are a variety of values in the universe that seem to require a very narrow, specific range for our universe to function the way it does. This has become known as the fine-tuning problem, in that it is a problem to explain how these values are so finely-tuned for human life. Carters anthropic principle allows for a wide range of theoretically possible universes, each containing different physical properties, and ours belongs to the (relatively) small set of them that would allow for human life. This is the fundamental reason that physicists believe there are probably multiple universes. (See our article: Why Are There Multiple Universes?) This reasoning has become very popular among not only cosmologists, but also the physicists involved in string theory. Physicists have found that there are so many possible variants of string theory (perhaps as many as 10500, which really boggles the mind ... even the minds of string theorists!) that some, notably Leonard Susskind, have begun to adopt the viewpoint that there is a vast string theory landscape, which leads to multiple universes and anthropic reasoning should be applied in evaluating scientific theories related to our place in this landscape. One of the best examples of anthropic reasoning came when Stephen Weinberg used it to predict the expected value of the cosmological constant and got a result that predicted a small but positive value, which didnt fit with the expectations of the day. Nearly a decade later, when physicists discovered the expansion of the universe was accelerating, Weinberg realized that his earlier anthropic reasoning had been spot on: ... Shortly after the discovery of our accelerating universe, physicist Stephen Weinberg proposed, based on an argument he had developed more than a decade earlier–before the discovery of dark energy–that ... perhaps the value of the cosmological constant that we measure today were somehow anthropically selected. That is, if somehow there were many universes, and in each universe the value of the energy of empty space took a randomly chosen value based on some probability distribution among all possible energies, then only in those universes in which the value is not that different from what we measure would life as we know it be able to evolve.... Put another way, it is not too surprising to find that we live in a universe in which we can live! -- Lawrence M. Krauss, Criticisms of the Anthropic Principle Theres really no shortage of critics of the anthropic principle. In two very popular critiques of string theory, Lee Smolins The Trouble With Physics and Peter Woits Not Even Wrong, the anthropic principle is cited as one of the major points of contention. The critics do make a valid point that the anthropic principle is something of a dodge, because it reframes the question that science normally asks. Instead of looking for specific values and the reason why those values are what they are, it instead allows for an entire range of values as long as theyre consistent with an already-known end result. There is something fundamentally unsettling about this approach.

More Than Mere Trifles - 1081 Words

During the Middle Ages, the English church’s suggestions were spoken by God’s own voice. The Church encouraged pilgrimages to various holy places, or shrines, to search for spiritual enlightenment and penitence from sin. This ideology says that if one were to pray at a shrine, one could be forgiven of one’s sins, thus increasing the chance of going to Heaven after an earthly death. Those suffering from a plethora of aliments and other illnesses might also make a pilgrimage in the hope of being healed of it. For whatever their reason, pilgrims made their way to the various shrines; they were influenced, in part, by furthering their faith through religious relics. Pilgrims sought out relics and saw these pieces of material as much more than†¦show more content†¦Ã¢â‚¬Å"His wallet lay before him on his lap, / Brimful of pardons come from Rome, all hot,† says Chaucer in The Canterbury Tales. â€Å"The Pardoner’s Tale† goes on to say that h e even demonstrates the audacity to sell mock relics to â€Å"poor up-country parsons,† who happen to be clergymen. The Pardoner prays on people’s need for a belief in God, a heaven, atonement, forgiveness--a belief in something, anything. The Pardoner feeds off others’ insecurities and grows stronger in his businesses practice through the mockery of religious pilgrimages. Because of the popularity of pilgrimages, King Henry VIII made an inquiry about the nature of pilgrimages in 1535. Once Henry read the dispositions made by his research team, the king made the decision to close over 300 monasteries across the land. Among the results of this decision was the selling of the land formerly held by the monasteries to smaller farmers. This effect of King Henry VIII’s choice made the decision a popular one among his constituency. Shortly after Henry’s curiosity about the pilgrimages began, he focused particularly on religious shrines throughout England. Until that point, many flocked to religious shrines for the reason of religious fulfillment. Pilgrims who were financially well off more often than not gave expensive jewels and ornaments as recompense to theShow MoreRelatedLiterary Analysis of Susan Glaspells Trifles1788 Words   |  7 PagesAn Analysis of Natures in Susan Glaspells Trifles A trifle is something that has little value or importance, and there are many seeming trifles in Susan Glaspells one-act play Trifles. The irony is that these trifles carry more weight and significance than first seems to be the case. Just as Glaspells play ultimately reveals a sympathetic nature in Mrs. Peters and Mrs. Hale, the evidence that the men investigators fail to observe, because they are blind to the things that have importanceRead MoreThe Real Relationship Between Men And Women1037 Words   |  5 PagesThe Real Relationship Between Men and Women In the play Trifles by Susan Glaspell, the men in the play are completely out of touch with the women. This may be perhaps the single greatest important theme of the play. The gender differences set the stage for the utmost vital event of the story, the murder. The men of the story are mainly oblivious to the steps the women undergo in the story. Understandably the women solve the murder before the men even get close. The men acted just as Mr. Wright inRead MoreAnalysis Of Susan Glaspell s Trifles Essay916 Words   |  4 Pagesthe elements serve a distinct purpose; symbolism, for one, is imperative in a literary work because it aids the reader in the overall comprehension of the particular theme or multiple themes that a story is trying to convey. In Susan Glaspell s, Trifles, she meticulously incorporates significant symbols that help the reader recognize and construe the depth of the significance of the jar of fruit preserves, quilt, bird, and the bird cage. Things are not always as insignificant as they appear to beRead MoreEssay on Trifling Justice1540 Words   |  7 PagesMove a little closer together Susan Glaspell’s play, Trifles, was written in 1916, reflects the author’s concern with stereotypical concepts of gender and sex roles of that time period. As the title of the play implies, the concerns of women are often considered to be nothing more than unimportant issues that have little or no value to the true work of society, which is being performed by men. The men who are in charge of investigating the crime are unable to solve the mystery through their supposedRead MoreWomen s Treatment Of Women837 Words   |  4 PagesElizabethan Great Britain, heading the way of the medieval Renaissance, introduced previously unheard of customs of treating women. In Shakespeare’s â€Å"Othello†, women play integral roles in the outcome of the play yet are treated just as poorly, if not more so, than the racially and socially oppressed Othello, the â€Å"Moor of Venice†. Shakespeare’s antagonist, Iago, takes advantage of the few female characters in his machinations to cause jealousy and rivalry among the men for his personal gain. Throughout hisRead More`` Yellow Wallpaper `` And Susan Glaspell s Trifles1130 Words   |  5 Pagesprovides inspiration; for others, though, it causes suffocation. Those of us who don’t get what we need from our environment fail to thrive. For some, like the main characters in Charlotte Perkins Gilman’s â€Å"Yellow Wallpaper† and Susan Glaspell’s Trifles, culture becomes a trap. Both women are caught in joyless marriages to insensitive, sometime domineering husbands. These unhappy souls both suffer emotional problems leading to severely psychotic breaks from reality. Both women are caught in joylessRead MoreWomen’s Voice in Literature2562 Words   |  11 PagesLiterature In the late 1800s and early 1900s, women’s roles evolved from mere housewives to passionate activists who were fighting for rights to their share of the American dream. The main goal of the women participating in the fight was the right vote. In an effort to rally more to their cause, women used not only organized protests but employed literature to speak out. Written during this time period, â€Å"The Yellow Wallpaper† and â€Å"Trifles† are works that portray women as passive timid beings that shouldRead MoreThe Tragic Downfall of Faustus in Tragical Histor of Doctor Faustus921 Words   |  4 Pageshinder his judgment. Dr. Faustus’ troubles begin when he craves power and knowledge beyond human capacity. Bored with his great knowledge, he wishes to find another subject to study to pacify himself and achieve happiness. FAUSTUS. Then read no more, thou hast attained the end; A greater subject fitteth Faustus’ wit. (scene , 10-11) By making a deal with the devil, Faustus trades his soul for satisfaction, and a greater field of study. He is selfish--wanting knowledge, power, and fun withoutRead MoreTrifles, By Susan Glaspell Essay2136 Words   |  9 Pagesprimarily of a domestic nature. 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Women’s limitations were clearly a spark of inspiration and reason for Glaspell to write Trifles, criticizing society with feministic intelligence

Customer Is Always Right - 2628 Words

A business’s keeness to put customers first Important to reach a business’s objectives and goals Customer is the main source of revenue Important to follow the policy in order to retain customers To retain company’s image and reputation Avoid bad public relation Avoid customer desertion Avoid law suits Leads to higher profitability 10.Satisfied and happy customers will promote your products or services 11.Having your customers as ambassadors help you expand your business quickly 12.Helps company to operate more efficiently in long run 13.Listening to complaints or feedbacks will help a business to identify and ammend its weakness. 14.Customers whose complaints†¦show more content†¦3) Unsatisfied customers will persuade others to stop the purchase of goods and services from your company. Topic Sentence 3 : However, maintaining this busine*ss policy will eventually makes *the employees unhappy. Supporting statement : *Topic Sentence 4 : In additi on, *it gives abrasive customer an unfair advantage. Supporting statement : 1) Company is forced to compensate and this increase cost. 2) Similar incidents will happen again if is not handled properly. At this point, one may wonder if we should maintain this policy or dispose it, but in order for a company to survive, this policy should be followed by every company to avoid profit declination and due to the reason that satisfying employees’ needs will eventually ignore the customer satisfaction. Introduction : In today’s competitive world, a business must always have the policy that the consumer is right because it does not only retain a company’s image and reputation, it also leads to higher profitability in the long term and helps the company to operate more efficiently in the future. *Topic Sentence 1 : *The policy will retain and strengthen *a company’s *image and reputation, making them a step quicker at reaching their objectives and goals. Supportin g statement: 1) Good customer service is important for a company to be different from others. 2) Avoid unwanted situations such as negative publicity, desertion by customers and legal suits. *Topic Sentence 2 :Show MoreRelatedIs the Customer â€Å"Always Right†?975 Words   |  4 PagesIs The Customer â€Å"Always Right†? Abstract The customer is always right. It is the merchant’s wealth to safeguard the interests of customers. Many sellers think that some the customer is unreasonable and vulgar. Customer is always right for three reasons. First, the customer is always right is not the criterion of distinguished between right and wrong but is the criteria of the service work because the focus of the work is how to help customers make the right choices, and how to provideRead MoreCustomer Is Not Always Right13057 Words   |  53 PagesAn Analysis on How to Handle Dysfunctional Customers And how they affect on Food Servers in selected Restaurants at Eastwood City ------------------------------------------------- A Method of Research and Thesis Paper Presented to the Faculty of the Hotel and Restaurant Management Arellano University - Pasig ------------------------------------------------- In Partial Fulfilment of the Requirement for the Degree in Bachelor of Science in Hotel and Restaurant Management PresentedRead MoreEssay on â€Å"The Customer is Always Right†888 Words   |  4 PagesWhether you are communicating with a customer service representative in person or over the phone, the term â€Å"the customer is always right,† has lost its meaning. 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Though it did not literally mean the customer was right and the company was wrong, it kept civil the interaction between company representatives and consumers of goods and services by compelling the representatives to see the issue from the customer’sRead MoreBuilding Relationships With Customers Is The Concept Of The Customer Is Always Right1583 Words   |  7 Pagesrelationships with customers is the concept of â€Å"the customer is always right.† As stated by Schewe and Hiam, this is much easier to preach than to actually practice this concept entirely. â€Å"Critical events in which customers are either attra cted or repelled are where we all show our true convictions—and where it is clear whether we truly believe the customer is always right (Hiam, 1992).† Implementing this type of strategy can take time, but successfully creates a lasting relationship with customers even whenRead MoreClassification of Restaurant Customers Essay772 Words   |  4 PagesRestaurant Customers At some point in your life you will earn the responsibilities of server. A majority of you will spend your time serving customers in a restaurant setting, where you may be more commonly known as a waiter or waitress. Your customers belong to a special group of customers that can be broken down into five different types. These different types of customers each require an appropriate kind of service. The better you are at delivering the appropriate services the better serverRead MoreThe Rules Should Be Broken1339 Words   |  6 Pagesare perfectly fine and should remain constants as we do business, but what we’ve come to know as best-practices and rules of thumb should be re-evaluated to ensure that they aren’t just the right steps to take, but that they really deliver the right results we want. The one-size-fits-all expectation of how customer service is done is futile today. Achieving some more, something that matters today requires you to learn to tell your own story, step back and ask yourself what you have to offer and whatRead MoreMarketing Assignment839 Words   |  4 Pagesmaterials we offer and determine which are right for their needs. We are always available to assist our clients in choosing the right display and booth to represent the brand. Our goal is to work hand in hand with our customers to understand their specific requirements, as no one knows better what their company needs. Once we have this information, finding or creating the right product becomes a much easier task. We strive to exceed the expectations of our customers with every transaction we complete.Read MoreCustomer Service Skills854 Words   |  4 PagesCUSTOMER SERVICE SKILLS 09/26/2012 PRESENTED TO WENDY HORTON CUSTOMER SERVICE CLASS PREPARED BY TYNITRIA JOHNSON Customer service is a very important factor in today’s society. Customer is any relationship, conversation, or interaction an employee has with a customer. Good customer service is the key to a successful business. I learned some things out this class that are relevant to me. I can use them throughout my career. I interviewed three people, as following, for thisRead MoreHuman Rights Is A Human Right850 Words   |  4 Pagestheir human rights violated. Human rights range from the right of equality, to the right of marriage, to the right of adequate living and more. Anything humans being deserve is a human right. They can be as extreme as 805 million people living in poverty (Yahoo, Derrius Quarles) or as simple as not being allowed to speak about your religion in a restaurant. Human rights belong to everyone. Whether or not we think it is ethical, almost everyone at one point in their lives will have these rights violatedRead MoreNordstrom, Nordstrom And Carl Wallin1532 Words   |  7 Pagesmaking $14.1 billion. Nordstrom still has a long way to go and plans to keep expanding in Canada, but also plans to have 300 Nordstrom racks store by the year 2020. What is the culture of the firm? Nordstrom’s main focus is all about customer satisfaction. When customer satisfaction is high so are the employees. Nordstrom deconstructed their handbook to make it postmodern, which allows more freedom and flexibility, to empower employees at all levels of the organization, to accept responsibility and

Testing The Accuracy Of Eyewitness Testimony - 3401 Words

The concepts that are covered in the experiment: â€Å"Testing the Accuracy of Eyewitness Testimony† are how the memory part of your brain works. Also, the colors that help memorization is also included in this experiment.Another thing that is covered in this experiment is whether or not someone is able to regurgitate information back after 20 minutes. Another thing that is covered in this experiment is the types of memory disorders. Tips on how to keep a healthy memory are also included. Also, the steps to creating a new piece of memory is also covered in this experiment. Another thing that is included in the experiment is the timeline as to how we know memory today got there. The variables that are used in this project are: test subjects†¦show more content†¦1 to 2 hours after the first trial, the same subject will watch the video again and he or she will also fill out the survey again and the answers will be rating based upon the accuracy of answer. 3 being the answer is right and 1 being the answer is wrong. There are 3 necessary steps/types that are crucial to forming a lasting memory. Step 1: sensory memory, step 2: short-term memory, and step 3: long-term memory. These are the three types of memory that are needed to build a lasting memory. Sensory memory is the shortest memory in the shortest- term memory element.One of the types of memory allows you to remember information through the 5 senses. The brain will remember anything that happened from 1 second to 60 seconds using the sensory part of your memory. An example of sensory memory is: I got hit in the head with a purple yo-yo. After sensory memory comes the short-term memory. Short-term memory acts as a â€Å"scratch- pad† for temporary recall. Short- term memory holds small amounts of information. Anything something that took place in front of your eyes for longer than 60 seconds, the short-term memory section of the brain will remember it. This section of your brain will allow you to recall that information in the next few hours or days. An example of short-term memory is: time on the clock 10 minutes ago. Lastly, comes long– term memory. Long- term memory, is used to store information of a set time

Science Boon and Bane Free Essays

There are no extents to define science. Science is every where around us. Some people say it is a boon and some say that it is a bane. We will write a custom essay sample on Science Boon and Bane or any similar topic only for you Order Now According to me it is a boon as every thing have both cons and pros, but the decision is made by observing which side is better. Some who would disagree with me and would believe that science is a bane. Everyone have his/her different opinion. But, friend! science is the discovery, it is the mixture of creativity of human’s mind with his/her intelligence. You would say that earlier when all the comforts were not available, everything was just perfect as science was not there. But the stone weapons, invention of fire, cave, animal clothing, everything was discovery, creation, creativity, intelligence in short science. There was no human era in which science was not present as without science the human would be even worse than the new born baby who is totally confused and does not know where he is, and what to do, but he at least know that he have to cry, but without science, humans would not be even in that state. So friends, no to science and technology does not only means that there will no electricity, TV , ac, fridge, taps, computers, internet, transport, etc but it means even more, it means that human would be nothing less than being a living corpse. I agree that it can be harmful if in evil hands, but is it the fault of creativity, intelligence, no it is the fault evil mind. They can use anything to facilitate their plans and if this is the case, then according to it, if someone is stabbed, then the knife through which the murderer had killed the victim should be punished and is to be blamed and not the murderer. How to cite Science Boon and Bane, Papers

Resurrecting The Motivation Hygiene Theory †Myassignmenthelp.Com

Question: Discuss About The Resurrecting The Motivation Hygiene Theory? Answer: Introducation Motivation is an integral issue that affects workplaces within organisations. I have seen application of motivational factors in real life situations. Within workplaces an employee needs to be motivated by his available job design and role performance such that he can be properly motivated(Zimmerman, 2008). In lack of motivation he might not feel to perform hi work role, leading to lowering of productivity within organisations. An employee within my team had repeatedly failed to achieve his target and due to lack of motivation he remained absent frequently. His frequent absenteeism later led to his leaving the work role and joining another company. Neither his work performance was good nor his payment that he received. He was grossly under paid that resulted in his low levels of motivation. His job role was also very insignificant in the organisation as compared to his qualification and skills. The manager failed to recognize his levels of skills and education, under-employing him wh ich led to subsequent de-motivation. Within the scope of the current organisation, there was no human resource management department that analysed ways in which their employees could be motivated. This resulted in gradually employees in losing out on their work motivation. from this reflective exercise I, was able to recall the importance of motivation in work-life organisations(L?z?roiu, 2015). In long run it could affect employee performance and in turn productivity of the organisation. Developed Account of Experience Analysed Organisations have devised a number of strategies and techniques in order such that their productivity can be enhanced. Employee motivation have been analysed to be core determinant that can affect performance and in turn organisational productivity. In the current reflection scope it has been obtained that due to absence of employee motivation, there has been tremendous levels of dissatisfaction amongst employees, due to which an employee was absent and then left the organisation(Lin, 2007). Employee turnover can impend serious costs on the organisation leading to its hampering of productivity and then subsequent training and inducting new staffs. Motivation of an employee thus, an integral function needs to be developed by means of various theories and concepts of motivation that are available currently. My experience from real life, tells me that motivation is an integral factor that can affect productivity within organisations and also enhance their levels of management with staf fs and employees. In case employees are motivated, they are most likely to engage in workplace practices and contribute in a positive manner to the organisation(Aguenza, 2012). Managers and leaders of organisations needs to device strategies that allows employees to be motivated such that they can enhance productivity within the organisation and lead to long term sustainable results. Theories of Motivation Analysed Organisations often implement a host range of theories that are available to them for motivating their employees. Maslows hierarchy theory, Hertzberg theory, theory X theory Y, Vrooms expectancy theory, goal-setting theory and so on are multiple content and process theories of motivation(Sachau, 2007). In analysis of every motivational theory there is stress on factors that are critical to engaging an employee within the workplace with appropriate job design, organisational climate, appropriate leadership, setting of targets or goals and so on. There are two type of motivators namely intrinsic and extrinsic factors that are known to motivate employees. Each and every motivational factors that surrounds employees needs to be analysed in an appropriate manner, which can cause tremendous(Reid-Cunningham, 2008). As in Maslows hierarchy motivation is arranged in levels of needs analysed for an individual. An individual can progress to the next level of need only once he is able to attain lower levels of need. Similarly in Hertzberg motivation factors, health and hygiene are analysed to be two factors that are pertinent to any employee. While hygiene are factors that do not motivate, but in their absence they cause demotivation. Health are factors that motivate an individual for striving towards organisational goals and objectives(Pegler, 2012). Analysis of Selected Experience In the current selected incident there has been absence of basic factors as well as motivating factors that can enhance productivity of employees. Absence of pay related factors along with appropriate job design led to the employee leaving the job. The selected incident further marks a failure for the human resource department of the employee in diagnosing his knowledge and skills levels. Employee motivation should aim to retain employees and staffs such that they do not leave the organisation. There also needs to be intrinsic and extrinsic motivational strategies that enhance work level motivation amongst employees. Leaders have a large role to play in organisations for their motivational strategies and in developing of an appropriate organisational climate. Application of Selected Motivational Theories enhancing work performance of employees Work performance of employees can greatly be enhanced by ways of employee engagement strategies. Diagnosis of ways and means in order to increase motivation of employees pertaining to a particular job level have led to poor performance of employees and in turn lowering of productivity at workplaces(Tan, 2011). Organisations along with its human resource departments needs to ensure that each job design for particular employees are done in a particular manner that increase his confidence and engagement in the job. An organisation needs to further ensure that an employee is able to contribute to the productivity matching his skills and expertise levels. Reference Lists Aguenza, B. B. (2012). Motivational factors of employee retention and engagement in organizations. International journal of advances in management and economics, 88-95. L?z?roiu, G. (2015). Employee Motivation and Job Performance. . Linguistic and psychology Investigations, 97-102. Lin, H. F. (2007). Effects of extrinsic and intrinsic motivation on employee knowledge sharing intentions. . Journal of information science, 135-149. Pegler, C. (2012). Herzberg, hygiene and the motivation to reuse: Towards a three-factor theory to explain motivation to share and use OER. . Journal of Interactive Media in Education, 2012(1). Reid-Cunningham, A. (2008). Maslows theory of motivation and hierarchy of human needs: A critical analysis. Unpublished thesis, School of Social Welfare, University of California Berkeley. Sachau, D. (2007). Resurrecting the motivation-hygiene theory: Herzberg and the positive psychology movement. Human resource development review, 6(4), 377-393. Tan, T. a. (2011). Herzberg's motivation-hygiene theory and job satisfaction in the Malaysian retail sector: The mediating effect of love of money. Zimmerman, B. (2008). Investigating self-regulation and motivation: Historical background, methodological developments, and financial-accounting prospects. . American educational research journal, 45(1), 166-1

Zlatas Diary By Zlata Filipovic Penguin Essays - Diaries

Zlata's Diary By Zlata Filipovic Penguin Zlata's Diary By Zlata Filipovic Penguin Books c. 1995 Zlata's Diary is a book about a young girl's life during a war in Sarajevo. As the book begins, Zlata Filipovic is a normal little girl going to school and having fun. She has lots of friends, does well in school, has a wonderful family life, and is as happy as any little girl could want to be. Slowly, throughout the book, things start to get worse. She starts out talking about her grades and how happy she had been with school, and how the biggest of her worries is that she is sick on her birthday. Then she moves on to talk about the war in Dunbrovnik and how she is praying for them. Slowly, the war starts to move to Sarajevo. The book goes from, I am tired, but happy, to, My life is one of no electricity, no water, no gas, no school which isn't school, rice, macaroni, a bit of green beans from Meleca's garden, the occasional sweets, my piano, and of course you, Mimmy. I really enjoyed the begining of the book, but I felt that after awhile it was the same thing over, and over again. For example, June 23, The electricity went out at eight o'clock last night. July 7, There was no water yesterday, or the day befor, or the day befor that.She goes on to say the same thing repetitivly only days later and throughout the whole book. I think the book would have been better for younger kids. I think kids that were more around Zlata's age could have related to her better. I was also dissapointed about the emotion she had, To explain that she was sad she would simply say, Boo-Hoo. Her friends would die ir her family members would leave and that was the only emotion she would express. She didn't really write how she felt in a way we could relate to. I think, if she would have had more emotion, and also not so much repetitive writing, we could have understood her better and I believe I would have enjoyed the book more. Bibliography Zlata's Diary Book report Book Reports

Sample Introduction Essay

Sample Introduction EssayA sample introduction essay should not be used as a reference for the reader, but rather for self-assessment. There are many different ways to go about this. If you are not sure how to approach it, or you simply do not feel comfortable with it, here are a few tips.- Find out what the student's strengths and weaknesses are in relation to their GPA, GPA on LSAT, or any other tests that may be relevant. This is a very important step as it will allow you to write a compelling introduction, which will stand out from the majority of other intro essays out there. Most of the time, students who have taken standardized tests or exams in school will be proficient at doing so. However, this is not always the case.- When looking at sample essays, pay attention to how well they incorporate certain aspects. For example, if you are going to take an English composition test, you might want to get a sample that covers a particular subject area, like poetry, political theory, or even something as easy as talking about the weather.- Check out how the sample is written. As mentioned before, it is important to get a sample that is compelling, and this will be the basis of the success of your introduction. However, the individual who wrote the sample does not necessarily have to be the same individual who is presenting it in class.- It is important to have specific goals for the essay. One of the goals of this essay should be to ask questions, like: What do I hope to accomplish? Where am I going in life?- Make sure that you write the essay in a way that will encourage you to continue. While the essay may not look particularly difficult, when you are finished with it, you will have the ability to look back and see that you put in a lot of effort into making sure that you can do so. Keep this in mind, as it is a significant part of the success of the sample essay.As you can see, there are many ways to go about the task of writing a sample Nintroduction essay. Do not get caught up in the daily grind of writing and worrying about how it will turn out. Instead, let the text speak for itself, and you will be sure to find out just how good or bad your introduction will turn out to be.

How to Make Instant Snow From Boiling Water

How to Make Instant Snow From Boiling Water You probably know that you can make snow using a pressure washer. But did you know that you can also make snow from boiling water?  Snow, after all, is literally precipitation that falls as frozen water, and boiling water is water that is on the verge of becoming water vapor. Its incredibly easy to make instant snow from boiling water. All you have to do is follow the steps below. Materials You only need two things to turn boiling water into snow: Freshly boiled waterReally cold outdoor temperatures, around -30 degrees Fahrenheit The Snow-Making Process Simply boil the water, go outside and  brave the frigid temperatures, and toss a cupful or pot of boiling water into the air. Its important that the water be as close to boiling and the outside air be as cold as possible. The effect is less spectacular or wont work if the water temperature drops below 200 degrees Fahrenheit or if the air temperature climbs above -25 degrees Fahrenheit. Be safe and protect your hands from splashes. Also, dont throw the water at people. If it is sufficiently cold, there shouldnt be a problem, but if your concept of the temperature is mistaken, you could end up causing a dangerous accident. Always be careful when handling boiling water. How It Works Boiling water is water that is at the point of changing from a liquid into water vapor. Boiling water has the same vapor pressure as the air around it, so it has plenty of surface area to  expose to a freezing temperature. The large surface area means its much easier to freeze the water than if it were a liquid ball. This is why it is easier to freeze a thin layer of water than a thick  sheet of water. Its also the reason youd freeze to death more slowly curled up into a ball than if you were to lie spread eagle in the snow. What to Expect If you want to see boiling water turn into snow before you attempt this experiment, you can view a demonstration on the Weather Channel. The video shows a person holding a pot of boiling water and then tossing the scalding liquid into the air. An instant later youll see a cloud of snow crystals falling to the ground. I could watch this all day, the announcer says as she introduces the video, which was shot at  Mount Washington, New Hampshire, the highest mountain in New England. The announcer notes before the video begins that the snow-making folks actually performed the experiment three times- once with a measuring cup, once with a mug, and once with a pot (which is the effort captured in the video). Ideal Conditions In the demonstration video, the temperature of the water was 200 degrees Fahrenheit, and the temperature outside was a frosty -34.8 degrees. The experimenters said that they had diminished success when the water temperature dropped below 200 degrees and when the outside temperature rose above -25 degrees. Of course, if you dont want to go through all of this, and you still want to make snow- or if the temperature outside  is just too warm- you can  make  fake snow  using a common polymer while staying warm and toasty indoors.

How to Become an Athletic Trainer

How to Become an Athletic Trainer If you’re seeking an Allied Health career and feel more comfortable with sweat than blood, then athletic training might be the right path for you. Certified trainers work directly with clients to help them overcome injuries or get in shape on the road back to health. They develop exercise treatment plans and oversee exercise regimens to make sure clients (in a professional gym setting) and patients (in a medical setting) get back on their feet, get in shape, and maintain health. The athletic training career at a glance:The Day-to-DayAthletic trainers may work in gyms or in medical centers. Whether they’re working with clients to establish and maintain a fitness routine or helping patients recover after a physical injury, they work closely with people. They may teach exercises and oversee workouts to make sure that patients are working safely and efficiently to maintain their health and well-being. Athletic trainers often work under the supervision of doctors, athletic d irectors, and coaches to implement training plans.The RequirementsAthletic trainers typically have a bachelor’s degree in an accredited athletic training program or in another Allied Health field. Programs may also include hands-on clinical training in schools, hospitals, health clinics, or emergency rooms. Requirements (including certification) are set by the Board of Certification for the Athletic Trainer.For more information on accredited athletic training programs, check out the Commission on Accreditation of Athletic Training Education.The SkillsAthletic trainers require a number of special skills and knowledge bases, including:Injury assessment, evaluation, and treatmentInjury and illness pathologyAnatomy and physiologyDisability treatment and managementTherapeutic exerciseInterpersonal skillsPharmacologyRisk management and injury preventionNutritionIn addition to medical and general health expertise, athletic trainers should have strong communication and teaching skill s, as they work very closely with patients and clients.The PayPer the U.S. Bureau of Labor Statistics (BLS), the median salary of certified athletic trainers is $43,370.The OutlookAs more people turn to long-term healthcare management and non-medical intervention, the outlook for athletic trainers is pretty bright. Per the BLS, the field is expected to grow by more than 21% by 2022.Interested?  Apply here

A literature review paper on adoloscent suicide. The paper needs to Essay

A literature review paper on adoloscent suicide. The paper needs to have an argument that perfectionism is the primary factor and then there needs to be an arg - Essay Example rticle written by Fleischmann, Bertolote, Belfer & Beautrais, 2005 they reexamined past research that showed the presence and distribution of mental disorders in cases of completed suicide among young people worldwide. A second research study was investigated that performed longitudinal studies to see if traits in adolescents and adults were similar to one another pertaining to suicidal behavior. The research was completed in a five-year span. In the research study performed by Goldston, A third research study by Douglas, Belfrage, Edens, Herbozo & Poythres (2006) was completed to investigate if specific behavioral aspects of psychopath, such as interpersonal-affective, manipulative ness and lack of remorse, are related to suicidal behavior. Adolescent Suicide has been an increasing health problem throughout the world. In many countries, suicide rates have been gradually increasing. Since the 1950s, adolescent suicide has tripled. Multiple factors seem to be related to self-harm in adolescents. Some examples include depression, hopelessness, psychological pain, aggression, and anxiety. In this paper, the task of finding common personality traits is investigated. It is hypothesized that there are certain personality characteristics in adolescents that are contributing factors when the adolescents attempt to self-harm or commit suicide. The following three research studies attempt to illustrate and support this hypothesis. In a research article written by Fleischmann, Bertolote, Belfer & Beautrais, 2005 they reexamined past research that showed the presence and distribution of mental disorders in cases of completed suicide among young people worldwide. The authors studied information received from the International Statistical Classification of Diseases and Related Health Problems, Tenth Revision or the Diagnostic and Statistical Manual of Mental Disorders, from 1982 to 2001. The authors reviewed 894 cases and found that 88.6% of the subjects had a

Effects Trade in the World Economy Term Paper Example | Topics and Well Written Essays - 2250 words

Effects Trade in the World Economy - Term Paper Example Free trade enables more goods and services to reach American consumers at lower prices, thereby substantially increasing their standard of living. Moreover, the benefits of free trade extend well beyond American households. Free trade helps to spread the value of freedom, reinforce the rule of law, and foster economic development in poor countries. The national debate over trade-related issues too often ignores these important benefits.†                If this is the case, why is it that there are those who oppose this kind of trade agreement. Analyzing the fact from the given statement would bring to us in a hypothesis that free trade could help stabilize the economy. However, what is in within the provisions of free trade that majority tends to disagree with its provision? And why do these people claim that the said trading activity would only jeopardize and put the economy of a certain country in a malady? These are the questions which revolve and come out into the picture whenever free trade becomes an issue.                Basically, if we are to analyze, these people would not be able to have these sentiments if they have not seen any irregularities with regards to the provisions of free trade. In contrary to the claim that the free trade agreement has made the economies in the world soaring high, Haslam (2002) pointed out the differences and negative implications of this kind of practice. â€Å"Free trade" policies simply allow corporations to freely access cheaper labor markets. Manufacturing facilities are moved to poorer nations - which have minuscule wages, often terrible working conditions and far fewer environmental regulations. Often these conditions result from direct interference by the US government, international financial institutions (such as the World Bank and International Monetary Fund) and/or the multinational corporations themselves. The idea that President Bush will be able to solely negotiate international free trade agreements - is downright terrifying. What the editorial calls "interference from Congress" is basically the way our country's Constitution is meant to work.

Mike Tyson Point Of View :: essays research papers

During March 2001, the American heavyweight boxer Mike Tyson and his management expressed a keen interest in visiting Australia to host a boxing bout. The decision about whether or not to welcome Tyson will fall upon the Immigration Minister, Mr. Phillip Ruddock. If Tyson applies for an official visa to enter Australia it should be granted. Australia should seize this great opportunity and ignore the unjustified outrage expressed by some interest groups. With women and family groups applying pressure upon the Immigration Minister to ban Tyson from Australia they are denying him the opportunity to do his job. Tyson does not indent to visit Australia on a holiday and to roam the streets in search of sexual prey. He will have the intention of fulfilling his responsibilities and given the time spent in prison for crime committed long ago, fears of him re-offending are unjustified. Furthermore, people jump to conclusions about his character based on his past rather than likely future intentions. According to a close friend of Tyson, former Australian boxer Jeff Fenech, Tyson would have a busy program including promoting boxing on a world class level in this country and raising the profile of the sport. Fenech is in a stronger position to judge Tyson’s character rather than other people, because of his inside knowledge of how professional boxing is organised. This makes comments by the chairperson of the woman’s group to be obsolete. She made many negative comments about Tyson and his personalty. However, she had no first hand experience with Tyson compared with Fenech and she was not entitled to establish obstacles for him just to do his job based on crimes committed long ago [be specific]. Tyson’s visit to Australia would cause considerable benefits. The attraction of a visit by a former world heavyweight champion boxer would be irresistible for many people and would lead to a significant injection of money into domestic business.

Marketing Energy Drinks to Americas Youth Essay

As I started collecting information for this paper, I soon realized that the energy drink industry is a very small (18 percent) part of the beverage industry, but a very dominant part to say the least. Interestingly, the major players in the industry, Monster Energy, Red Bull, and Rockstar, have intentionally veered away from the conventional mediums used to promote products. They instead have chosen marketing mediums that appeal more to their target markets and the â€Å"live life on the edge† lifestyles that they live. Monster for example, shies away from mass market advertising; instead they focus all of their sales efforts and marketing muscle on sponsoring action sports athletes, artists and musical, events and tours. All of this ties in with the company’s overall philosophy that Monster isn’t just a beverage, but a lifestyle brand (Landi). â€Å"The key is for us (Monster) to retain what we do best, which is marketing in an unconventional way and keep that feel for the brand,† said Rodney Sacks, CEO of Hansen Natural Corp. â€Å"Monster is all about action sports, punk rock music, partying, girls, and living life on the edge† (Landi). The companies that produce energy drinks are using the current popularity of action sports such as motocross, skateboarding, BMX, etc. , to showcase their products and to further brand awareness. It’s not coincidental that the demographic that participates in these sports and idolizes its professional athletes are also the same demographic that consumes energy drinks. You’ll see very few TV commercials or print ads promoting energy drinks but when you turn on the ESPN produced X-Games, just about every athlete participating is sponsored by Red Bull, Monster, or Rockstar. John Lee, director of sports marketing for Monster Energy Drink says, â€Å"We don’t do print ads or television. We strictly have promoted our brand through athletes and the events that the athletes compete in. † With our current generation (Gen – Y) of young Americans being the first to really grow up with the Web, it is important for marketeers to embrace the use of the internet as a vital marketing tool and communication medium (Ness). â€Å"This group has a lot of lifetime ahead of them and that makes their Lifetime Value (LTV) high for marketers,† says Greg Ness, Chief Strategy Officer, Burst Media. Ness was also quick to point out that, â€Å"one-third of current college students spend 10 or more hours online per week and one-fifth spend 20 hours or more online. † Ness concludes, â€Å"Their time online exceeds the amount of time they are spending watching TV or listening to the radio. † Monster has recently starting using the internet as a recruiting / marketing tool of sorts when they introduced the â€Å"Monster Army. † The Army is a â€Å"grassroots marketing outreach community that also locates up-and-coming athletes seeking sponsorship opportunities† (Campanelli). In the past few years, more than 50,000 athletes (recruits) have signed up as members of the Monster Army where more than 1,000 of them are currently sponsored through the program. â€Å"It’s been a very successful program, our Army members are out there spreading the word about our products, telling ten of their friends who in turn tell ten of their friends, it’s a snowball effect† (Lee). In addition Monster has also recently announced an exclusive relationship with the Loop’d Network, a social media platform exclusively for online sports communities. The Loop’d Network currently boasts more than 200,000 members worldwide (Campanelli). The history of energy drinks is much deeper than most would imagine. Japan is credited for pioneering the energy drink phenomenon, but the first mass produced energy drink was called Lucozade, and was launched in 1929, in the UK (Research Wikis). It wasn’t until Red Bull, which was first launched in 1987, and introduced the United States to the world of energy drinks a decade later that the energy drink industry really took off (Reuters). Red Bull might have had the first big impact on the market in 1997, but Monster, launched in 2002, by Hansen Natural Corp. has clearly made a strong impression on the market. With its initial market share of 12 percent in 2003, Monster now has a 30 percent hold on the market while Red Bull maintains 25 percent (Reuters). Past portrayals of energy drinks were for the most part all negative as energy drinks are not regulated by the FDA and most contain large amounts of sugar, sodium, and caffeine, among other things. Some brands and flavors have a caffeine content that can range from a modest 50 mg. to an alarming 505 mg. per can (Reissig). For example, an 8. 3 oz. can of Red Bull contains 76 mg. of caffeine which is about twice what a 12 oz.can of Coke contains (LeBlanc). A 16 oz. can of Monster contains about 14 teaspoons of sugar and 200 calories (LeBlanc). So what are all of these â€Å"negative† energy boosting drinks doing to our bodies? A recent study done by Wayne State University in Detroit showed that consumption of energy drinks increased blood pressure and heart rate levels in healthy adults that drank two cans a day (LeBlanc). With all of those negative aspects there must be something good in energy drinks. There is a long list of beneficial ingredients that can be found in most of the energy drinks on the market today. They include; vitamin B-complex, antioxidant vitamins C and E, the amino acid taurine, bee pollen, inositol, glucuronolactone, and herbal extracts from ginseng, guarana, ginkgo biloba, horny goat weed, milk thistle, yerba mate, damiana, rosemary, skullcap, black seed, royal jelly, and white willow, among others (Berry). The overall benefits that energy drinks are said to produce include stress relief, sobering effects, an improved love life, increased stamina, sharper reflexes, heightened alertness, virility, and they’ll stimulate your metabolism (Berry). The demographic that energy drink companies are after is rather broad. While their number one consumer fits the description of a young white male between the ages of 16 to 25, energy drink companies are broadening their marketing horizons and are now looking at men, women, and children between the ages of 12 and 40 (LeBlanc). â€Å"Younger kids see drinking energy drinks as something their parents might disapprove of,† says Jim Karwowski of Power Brands. A market that has yet to be fully tapped into is the female consumer. While the number of female consumers has grown 74 percent over the last five years, women are still considered the minority population when it comes to energy drinkers. Almost 20 percent of men say they drink energy drinks while only 10 percent of women say they do (Francella). I’ll be using information gathered from a number of different research papers as well as reports produced from beverage industry insiders to substantiate my findings on the marketing techniques being used to lure America’s youth into becoming loyal consumers. Method: During this study I coded 60 magazines. I reviewed issues of Racer X Illustrated and Motocross Action Magazine looking for ads from energy drink companies. My goal was to find print ads directly from the energy drink companies themselves that promoted their product. Once found (if found), I would evaluate what the ad was about and what demographic the ad was targeting. I watched and coded 10 TV commercials (via YouTube) in an attempt to figure out if the messages shown were directed towards a particular market. The only â€Å"corporate made† TV commercials I was able to find were from Red Bull and Rockstar. I found a variety of homemade Monster commercials but none that would have been endorsed by the corporate office. With Red Bull, four of the ads were animated and four were of Red Bull sponsored athletes. The two Rockstar commercials were based around music, one having a more psychedelic look while the other had a guitar player helping a stranded woman. My goal here was to evaluate what the ads were about and what demographic the ads was intended for. I reviewed and coded four web sites, three from energy drink companies and one from an action sports promotion company. My objective while evaluating these sites was to see what groups of people, whether it was men or women, and what age range was the information intended for. I found a vast amount of information to dissect and code from companies that are within the beverage industry. These are companies that do product reviews, market analysis, and product introductions, among other things. Two common messages that I repeatedly found in these articles revolved around college kids using energy drinks to mix with alcohol and the overall abuse of energy drinks. My objective here was to get an idea of how many college kids fall into one of these two groups. Although my options were limited due to a lack of documentation from other academic researchers, I was able to find, evaluate, and code information from four other academic research papers. I was able to find these documents after an exhaustive search using Lexis Nexis, Psychinfo, and the Social Science Citation Index via the Joyner Library. I came across a huge inventory of other academic research papers that were based on similar subjects, but to gain access to more than the first paragraph I would have had to sign up for subscriptions and pay fees. I’m hoping that my frugalness will not negatively impact my grade and hope the information that I was able to obtain and evaluate will satisfy the requirements of this paper. While evaluating and coding the different mediums I looked at the overall tone of the material. Was the tone very harsh and bold, which would possibly be directed more towards college aged males? Was the tone very light hearted and fun which would be more appealing to a younger population and/or women? Or lastly, did the ad have some sexual overtones and innuendos which could either be directed at young men or women? Results: Being a subscriber of Racer X Illustrated and/or Motocross Action Magazine for the last 30 years, I have found that I look at many of the ads in those magazines in a rather numb, non-consuming state of mind. I’ve seen the ads so many times that I know all about the companies and their products so I don’t pay much attention to them. To my surprise, after looking at 60 different magazines that were printed over a span of five years, I didn’t find a single ad that was specifically advertising the actual energy drink. I found a large variety of ads that were promoting energy drink sponsored events, but none for the drinks themselves. The majority of the sponsored events were either motocross races, action sports events, or alternative rock concerts (the Vans Warped Tour) and bands (Linkin Park). If I was to describe the age, sex, and race of the attendees of these events it would probably be predominantly 16 – 25 year old, white, males. Although I didn’t find any product ads in the magazines it was nearly impossible to turn a page and not find pictures of riders or motorcycles that didn’t have the name or logo of an energy drink showing. I felt the four animated Red Bull commercials could be perceived as trying to target the very young viewers and the female market as much as anything else. They were light hearted, funny cartoons that weren’t big, bold, and overbearing. The four Red Bull commercials featuring their sponsored athletes were very action packed and intense. They included Robbie â€Å"Mado† Madison jumping his motorcycle onto the roof of a building in Las Vegas, â€Å"B-boy Ronnie† freestyle break dancing, big wave surfer Ian Walsh, and stunt plane pilot Kirby Chambliss. While the animated commercials carried the pitch, â€Å"Red Bull Gives You Wings,† the commercials with the athletes concluded with the athlete saying, â€Å"Welcome to my World, the World of Red Bull. † These action driven commercials were in my opinion made for the thrill seeking male consumer between the ages of 16 to 25. I also found that Red Bull’s marketing plan has the brand pursuing traditional advertising such as TV commercials as its last phase of product market development (Hein). â€Å"Media is not a tool that we use to establish the market,† says Red Bull’s Vice President of Marketing, David Rohdy. â€Å"The idea is to reinforce, not introduce the brand. Only when a market is deemed mature does the company begin a media push,† concluded Rohdy. Red Bull typically creates two new TV spots each year and runs them in their â€Å"mature markets† (Hein). The four web sites that I reviewed and coded were the corporate web sites of Red Bull: http://www. redbull. com/ , Rockstar Energy Drink: http://www. rockstar69. com/ , Monster Energy: http://www. monsterenergy. com/. In addition to the three top selling energy drink brands I also looked at Alli Sports: http://www. allisports. com/ the promoter of some of the biggest action sports series and events in the world. Themes that were consistent with all four of the sites were action, youth, and energy, energy, energy. The Red Bull site was the most clean cut and professional looking site out of the three beverage sites. I’m not saying that the Rockstar and Monster sites were cheaply made, or have an unprofessional appearance, but the Red Bull site looks like something you would present to share holders of the company. It has the least amount of â€Å"boldness† of the three beverage sites, but is packed full of well filmed video clips showing off their sponsored athletes. I don’t know if the fact that the corporate base for Red Bull is in Austria has anything to do with the web sites visual appeal, but it’s definitely a different approach than its competition took. With the look and accessibility of this site and its features I felt like it was geared for an older more mature audience. I didn’t see the sight selling the sexual appeal of women as much as I did on the Rockstar site. I think Red Bull’s site would appeal to both men and women ages 15 to 40. The Rockstar site was definitely the edgiest of the three beverage sites. Just on the home page alone you see ads for mixed martial arts fights and heavy metal concerts that the brand is sponsoring. If you look further down you can watch a short video clip of five beautiful, big breasted women posing on motorcycles and race cars. There’s also links that talk about the variety of products they offer as well as links to the various music and sports events that they sponsor to include the sponsored bands and athletes that participate in those events. I felt that the Rockstar site was definitely geared for young, white, males, ages 15 to 30. Overall I thought that the site had a very harsh tone to it and women probably wouldn’t appreciate it. With a mix of the fighters and rock concert promotions flashing on the screen a viewer might even feel some rage building inside while viewing the site. The Monster site was all about speed. The home page had a constantly changing look that showcased many Monster sponsored racers. The site overall was neatly laid out. It didn’t have as clean and crisp of a look as Red Bull had but it wasn’t as busy as the Rockstar site was. The site was easy to navigate and was very appealing to the eye. I feel the overall look of the site and the message that it gives was directed more towards the young, white, male between the ages of 15 and 35. The site is very dark, as the background is black, and has a hardcore feel and tone. I think women might be turned off by that. One feature on the Monster site that is inviting to a broader fan / consumer base is the Monster Army. I think the idea of being a part of something is a selling point for many of today’s youth. I think the Monster Army is an appealing environment for both sexes with an age range of 12 to 40. The Alli Sports web site focuses on the promotion of the action sports events that they promote. Although Alli Sports doesn’t have direct sponsorship deals with any of the leading energy drink companies, all of the athletes that are sponsored by those companies participate in Alli Sports produced events. The same demographic that participates in BMX, motocross, wakeboarding, skateboarding, and other alternative action sports that Alli promotes also consume energy drinks. I feel the Alli site is geared more towards the fans of action sports which could be male or female between the ages of 12 and 40. It’s a very bright web site and has a low key and fun overall tone to it. Both the articles I found from industry insiders as well as the academic research papers that I found voiced similar issues and concerns. One issue of concern and importance addressed the use of energy drinks by college students. I was unaware of the fact that many energy drinks are on the list of nutritional supplements banned by the NCAA. Caffeine is a stimulant and college athletes will fail a drug test if the concentration of caffeine in their sample is 15 micrograms per milliliter. That would be the equivalent of slamming five to 10 cups of coffee before a game (Moritz). Another concern that researchers have is the increasing number of college students that are consuming alcohol mixed with energy drinks. In the fall of 2006, 4,271 college students from 10 universities in North Carolina were surveyed about their consumption of energy drinks, alcohol, and the combination of the two. The results of the survey showed that 697 of the students had consumed one or more energy drinks within the last 30 days, and one-quarter of the students said that they mixed alcohol and energy drinks. Looking at the amount of energy drinks consumed by the two sexes it was discovered that men drank on average 2. 49 energy drinks per month while women drank 1. 22 drinks per month. Students who were young, male, white, intramural athletes, and fraternity members or pledges, were significantly more likely to drink energy drinks that those in other demographics (O’Brien, Miller). With college students’ taking heavier class loads and the ever present concern of one’s grades, caffeine abuse has been on the rise on college campuses. There has been an increase in reports of caffeine intoxication from the mass consumption of energy drinks as well as an overall an increase in the number of students that are dealing with caffeine dependence and withdrawal issues (Reissig). The poison control center in Chicago has handled 265 cases of caffeine abuse involving energy drinks in the last three years. The users’ average age was under 21 (LeBlanc). Interpretation: Based on information I reviewed, I feel that the energy drink industry is very strong and will continue to grow. I think the marketeers of the energy drinks are doing a great job at getting visibility for their products and they’re focusing on a set consumer demographic that has huge spending power. The youth and college students today are easily influenced and have a strong influence on the products their peers buy. The studies show that because these energy drink companies are gaining brand loyalty from their consumers at a young age that the odds are in their favor that they will become lifelong consumers. Taking the unconventional route to marketing may or may not be any cheaper than doing normal TV spots that Coke and Pepsi do. Either way, the leaders of the energy drink market are making it work for them. From a financial standpoint, I think the return on investment will come faster in the energy drink industry than it ever has in any other aspect of the beverage industry. Selling 8 oz. cans for over $2 a can is a quick way to make money. Red Bull, Monster, and Rockstar are dominating the energy drink industry when it comes to consumer preference with white male’s ages 12 to 40, but what about the ladies? The industry has yet to scratch the surface of the young female consumer market. Granted, there aren’t too many professional female athletes participating in alternative sports yet, but there are other lines of approach that the industry needs to consider. I remember seeing a bumper sticker once that said, â€Å"Girls Kick Ass. † It is that same kick ass mentality that has made energy drinks as popular as they are today. I think it will only be a matter of time before we see one of the power players in the energy drink industry come out with a product specifically marketed towards women. Maybe a black Monster can with a hot pink claw mark rather than the green one, who knows?! I foresee the FDA getting involved sooner than later with regulations on how much sugar, sodium, and caffeine can be in each product. I don’t feel that mixing energy drinks and alcohol is that big of a problem and personally hope laws don’t get created to prohibit such mixes. I think that if an individual is going to consume alcohol irresponsibly, they are going to do it regardless on the fact that an energy drink is or isn’t part of their drink selection. Bibliography: Campanelli, M. and Lee, J. , eMarketingandCommerce. com (2007). â€Å"Social Media Tips from Monster Energy† (accessed June 9, 2009). Available at: http://www. emarketingandcommerce. com/view/106 Landi, H. , Hall, M. , and Sacks, R. , Beverage World (2009) â€Å"Monster Energy: A Mighty Force† (accessed June 9, 2009) Available at: http://www. beverageworld. com/content/view/35687/ Scribd, BevNet, Research Wikis (2006) â€Å"Research Wikis Energy Drink marketing Research† (accessed June 10, 2009) Available at: http://www. scribd. com/doc/3259151/ResearchWikis-Energy-Drinks-Marketing-Research Rajan, A. , Reuters (2009) â€Å"Hansen’s Monster Takes the Fight to Red Bull’s Turf† (accessed June 10, 2009) Available at: http://www. reuters. com/article/ousiv/idUSTRE5313N320090402 Francella, B. , CS News Online (2008) â€Å"Energy Drink Sales Growth Running Out of Steam? † (accessed June 10, 2009). Available at: http://www. csnews. com/csn/index. jsp Search: â€Å"Energy Drink Sales† Berry, B., Agri-Food Trade Service (2008) â€Å"The Energy Drink Segment in North America† (accessed June 11, 2009) Available at: http://www. ats. agr. gc. ca/us/4387_e. htm LeBlanc, P. , Austin American Statesman (2008). â€Å"The Buzz on Energy Drinks – Energy Drinks Booming in Popularity† (accessed June 11, 2009) Available at: http://www. statesman. com/ Search: â€Å"The Buzz on Energy Drinks† Hein, K. , and Rohdy, D. , Brandweek (2001) â€Å"A Bull’s Market – the Marketing of Red Bull Energy Drink† (accessed June 11, 2009) Available at: http://findarticles. com/p/articles/mi_m0BDW/is_22_42/ai_75286777/?tag=content;col1 Moritz, A. , Tribune Business News (2008). â€Å"Think Before Using an Energy Drink: Colleges† (accessed June 11, 2009) Available at: http://proquest. umi. com. jproxy. lib. ecu. edu/login? 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